If you are considering selling your home, please give consideration to contacting one of our agents prior to making a final decision in broker selection.  It’s our top priority to earn more money for you!  We are a Sarasota County locally owned and operated company, we have ZERO company fees and strive to have the most competitive expenses to our sellers among all of our full service competitors.  Being locally owned and operated we absolutely have the ability/flexibility and priority to customize your sale to meet your goals and expectations.

Service, satisfaction and excellence are our core values and top priority!
Inviting Realtors to conduct a COMPARATIVE MARKET ANALYSIS (CMA) on your home is a logical early step in preparing for the sale. At this time you can also learn their respective strategies for marketing your home. Selling property in today’s market typically should include

• Open Houses
• Strong Internet Presence On Many Popular Real Estate Websites
• Area & Neighborhood Knowledge
• Multiple Listing Services
• Targeting Communications

A CMA will provide information on previous sales within your market area (critical), as well as, other properties currently on the market – i.e. the competition. This CMA is intended to provide information to price your property. Ideally, pricing should be a collaborative process involving the real estate professional and the homeowner.

Beware of the sales tactic of “buying the listing” via the recommending of too high of a listing price. Overpricing will place your property at a disadvantage when it is initially listed – the time when your property is most attractive for realtors to show and buyers to see. Later, when you lower the price of your property, it will have lost the initial appeal of a new listing and is unlikely to capture the attention of many realtors and potential buyers – the excitement of “newly available” is gone!

Ultimately, overpricing your property will add stress to your home selling experience – already an often stressful life event. It may also result in a lower sales price than if it were priced appropriately right from the start. Properties that have been reduced in price and have been on the market awhile capture the attention of bargain hunters with low offers.

Summary:

1. Select an agent based upon a successful track record and marketing plan vs. listing price.

2. Have your selected agent provide you with data to appropriately price your home. Pricing your home right initially captures the greatest number of potential buyers when the enthusiasm is greatest – when it is first listed – this is critical!!!

Advantages of pricing your home right are:

• Faster Sale
• Less Inconvenience
• More Prospects
• Agent Enthusiasm
• More Sign & Advertising Calls
• Higher Offers
• Higher Net Equity